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Official Sponsor program

By Jon Sutz, Founder, HEATKILLS.us™

May 9, 2025

Contents

(1) Introduction

(2) The HEATKILLS.us™ Official Sponsor program

(3) How does HEATKILLS.us™ define "select auto dealers"?

(4) Do you think your dealership/dealer network has what it takes to be selected as a HEATKILLS.us™ Official Sponsor?

(1) Introduction

As described on the About page, the HEATKILLS™ project has accomplished quite a bit in its eleven years of existence:

  • It has become the world's premier online resource that focuses 100% on heatstroke and dogs
  • It was profiled for a feature in Psychology Today magazine
  • It and its unique assets (below) have been cited on countless websites and blogs
  • It was granted an interview with one of America's most noted veterinarians, who also has been working to prevent dogs from suffering heatstroke
  • Its resources, including a detailed educational infographic slide show, and an array of free, downloadable knowledge tools have been used by police departments, veterinarian's offices and dog welfare activists. For example, this template was used to create a printed poster with tear-off tabs, that was placed on the gate of a highly-utilized off-leash dog park:

All of this was accomplished even though the HEATKILLS™ project was created and operated as a passion endeavor by one busy professional - me, in scraps of spare time.

My dream, however, has always been to develop HEATKILLS™ into a professionally-run, global activism juggernaut, that will lead the world's efforts to prevent dogs from suffering in hot cars - and advancing laws that impose severe punishments on anyone who puts them in such situations. The "how" part of the equation eluded me, though, until recently.

(2) The HEATKILLS.us™ Official Sponsor program

To take things to the next level, starting soon, select auto dealers and dealer networks will have the opportunity to become Official Sponsors of the HEATKILLS.us™ program in their individual designated geographic regions ("DGRs").

In exchange for a flat, annual fee, each Official Sponsor will receive an integrated array of professionally-developed graphic and text templates, described below. When utilized together, these templates are designed to deliver the following values, in a hyper-efficient and measurable manner:

  • The ability to attract new customers to the dealership
  • Elevated, resilient, broad-scale fondness for dealership among new audiences – particularly dog-lovers in its community

Specifically, each HEATKILLS.us™ Official Sponsor ("HKOS") will receive access to the following five values, for one calendar year (January 1 - December 31), in their DGR:

(1) Templates for seven key graphic media tools: These include printed flyers, large-scale vinyl banners (for off-leash dog parks, etc.), and a heatstroke education and prevention tool that prospective dog adopters must complete, as a condition of being considered.  In each media tool, roughly 20% of the visual "real estate" is dedicated to the HKOS's information.

(2) Templates for four key text documents: These include a press release, radio and TV/internet commercials, and a letter requesting approval to hold events and distribute literature in off-leash dog parks, and library/community center meeting rooms.

(3) First right-of-refusal to renew their sponsorship for one or more years in their designated geographic region: If the first HKOS in a designated geographic region ("DGR") determines that the program is working for them, they will have the first opportunity to renew their contract for one or more years. 

(4) Initial, complimentary support services: In general, these services will be limited to feedback on:

(a) How to best utilize the graphic and text templates

(b) How to navigate local Parks & Recreation department, law enforcement and governmental bureaucracies

(c) Ideas for live events to generate earned media coverage

(5) Access to my extended creative and advisory services (at additional cost): Each HKOS can access a menu of supplemental services, including graphic design, script and copy writing, creative consulting, and more, on an a la carte basis. See examples of my work in graphic design, writing, creative consulting and corporate communications at JonSutz.com.

(3) How does HEATKILLS.us™ define "select auto dealers"?

Most Americans have a grim view of auto dealers' honesty and integrity. Auto dealers whose practices help to fuel, and justify this cynicism, will never be allowed to become HEATKILLS.us™ Official Sponsors, merely because they can write big checks.

HEATKILLS.us™ is a very special entity, driven by a passionate desire to publicly disseminate accurate information about a sensitive topic, in simple, accountable and empathetic ways. We seek partner organizations in other realms that are also committed to conducting their affairs according to their industries' best practices.

Specifically, what HEATKILLS.us™ seeks for its Official Sponsors are auto dealers that:

(1) Can demonstrate they consistently work to operate with honor and integrity -- towards their customers, employees and communities. These are the dealers for whom becoming the Official Sponsors of the HEATKILLS.us™ program will be an earned, public-facing additional expression of their values -- not as a fig leaf that lesser dealers can purchase, behind their shameful practices continue, unabated.

(2) Will commit to utilizing the full array of HEATKILLS.us™ templates as intended, holding at least two public events each calendar year, and conducting before-and after deployment surveys, to measure their ROI.  This commitment is a mandatory requirement for becoming an Official Sponsor, because:

(a) HEATKILLS.us™ was designed from the ground up to work as a unique, integrated public relations and marketing support program. For each Official Sponsor to gain the maximum ROI, they will have to use the full array of HEATKILLS.us™ templates, because each is dependent upon, and reinforces the efficacy of all the others.

For example, maximum awareness of, and attendance at live HEATKILLS.us™ events, which are designed to elicit earned media, will be driven by the widespread use of HEATKILLS.us™ graphics, radio and TV commercials, and outreach through pet stores, veterinarian's offices, etc.

(b) If properly employed and supported, I believe HEATKILLS.us™ templates will generate measurably improved awareness of, and public fondness for the dealership, as determined through surveys taken before, and 90/120 days after deployment.

This approach will limit the number of auto dealers that will be even considered to become Official Sponsors. Few will want to make the kind of passionate commitment that being an outstanding ambassador of the HEATKILLS.us™ program requires.

What this approach will produce, however, is a smaller number of dealers that:

  • Are demonstrably worthy of being considered for the HEATKILLS.us™ Official Sponsor program
  • Want to profit by advancing our shared, ultimate mission: to help prevent dogs from suffering the agony of heatstroke

(4) Do you think your dealership/dealer network has what it takes to be selected as a HEATKILLS.us™ Official Sponsor?

Auto dealers and dealer networks that operate a higher level of integrity, honesty and accountability, and are willing to commit to becoming passionately invested in the HEATKILLS.us™ Official Sponsor program, are the ones that can benefit the most from it.

Do you think your dealership has what it takes to meet this standard?

Reach out through the Contact Page, or send a note.

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About Jon

I am a dog-loving visualization and graphic designer, writer and creative consultant. My professional bio is here. The most important, joyous job I’ve ever had, was as “dad” to Shayna, the “miracle dog” who helped to save my life after 9/11, and about whom I wrote my first book, “Saved By Shayna: Life Lessons From A Miracle Dog.” Read the Introduction here. See a short video about what made Shayna such an incredibly talented, inspiring and hilarious dog here. I created HEATKILLS.us™ (and its predecessor site, HEATKILLS.org) to help raise awareness of the dangers of leaving a dog in a hot car. Learn about my creation of the HEATKILLS.us™ project here.